Takeshi Tom Watanabe

Growing up in the suburbs of Tokyo during the 1970s and early 1980s, I am often identified as a member of the "second baby boomer" generation, witnessing firsthand Japan's rapid economic transformation. A decade of my life was dedicated to studying fine art and graphic design in Chicago. My genuine passion lies in branding and brand messaging, as I continuously explore new possibilities and reshape perceptions in tandem with evolving businesses.

Effective branding allows a company to convey its strength, quality, vision, future prospects, and, most importantly, its uniqueness. I derive great satisfaction from solving the challenges faced by brands and providing visual strategies to support their ideas. Once a direction is established, I thoroughly enjoy collaborating with designers and creators to effectively communicate the business's intentions and goals.

By establishing consistent brand messages across platforms such as websites, apps, marketing collateral, and sales enablement, a brand not only communicates externally but also fosters internal unity, contributing to a valuable company culture. Strong brands not only drive sales but also facilitate recruitment, training, and foster loyalty among clients and employees alike.